China Consumer Growth Studio
Consultancy for premium French lifestyle brands.
Xiaohongshu is not a social network. It is where 300 million consumers search, compare and decide to buy.
Let's talk300 million Chinese consumers make their purchase decisions on Xiaohongshu.
It is the social platform used as a search engine for their next purchases.
Chinese tourists are among the biggest spenders in France.
They spend heavily on status and what signals taste.
That is, if the brand wins them over and knows how to show the right codes on social.
The insight
French brands do not have a visibility problem in China. They have a relevance problem.
Our approach
Heritage, terroir, savoir-faire: that is not what the Chinese consumer hears. She looks for identity, shareable experiences and cultural capital. We do not translate your content. We translate your meaning.
01 — Decode
Identify what your brand is really worth: identity, story, art of living, beyond the product or the hotel room.
02 — Translate
Turn that value into meaning for the Chinese consumer. The barrier is not language. It is cognition.
03 — Activate
Place the brand in the conversation and the decision process on Xiaohongshu, where research and bookings actually happen.
Who we serve
The team
A founder who is the target consumer and understands the algorithms from the inside. A partner rooted in the French luxury and hospitality ecosystem.
Founder · Shanghai · Paris
Born in Shanghai.
Ex-Douyin, ex-Boucheron, Farfetch and L'Oréal.
ESSEC, LVMH Chair.
She combines the voice of the Chinese consumer, platform logic and the language of French luxury.
Partner · France
EM Lyon. Marketing.
Formerly based in Shanghai and Singapore.
Performance marketing specialist.
He opens doors in the French luxury, hospitality and lifestyle ecosystem and bridges the cultural gap for decision-makers on the ground.
Contact
